Behavioral Marketing in the Digital Era
Today’s sellers are struggling to control the sales process, a phenomenon that gradually raised the last years as buyers have become highly demanding. Buyers have access on the web, seeking for [...]
The value of in-store analytics in marketing operations
“SmartPhones” are affecting our life, and our daily activity, but its time to change our shopping activity as consumers but also our marketing strategy as retailers. In the old times merchants [...]
Customer tracking in the retail sector
E-commerce has featured prominently amongst retailers during the past decade: there has also been a need to serve customers online. This has had to be done through a web shop, for example: from [...]
The Art of Cross Selling in the leap year 2016.
There is no doubt that day by day digital retail industry is gaining more and more ground against the traditional retail one. Nevertheless there are certain sectors of retail industry that [...]
MiiPharos announces the installation of iBeacon Service in Athens Medical Group’s Hospitals
Kerverus IT Ltd (member of Kerverus Holding IT Plc), a world leading company in iBeacon – Proximity Marketing Technology under the brand of MiiPharos, announces the launch of its [...]
MiiPharos, a leading iBeacon Technology player supports and sponsors DEVit Conference this May in Greece.
DEVit, the 360° International Web Development Conference hosted on 15th of May in Thessaloniki, Greece is on the top of this month calendar for techies and MiiPharos will rock the venue with [...]
iBeacon : A reason to take Big Data Analytics seriously
Big data refers to huge data sets that are orders of magnitude larger (volume); more diverse, including structured, semi-structured, and unstructured data (variety); and arriving faster [...]