Kerverus IT Ltd (member of Kerverus Holding IT Plc), a world leading company in iBeacon – Proximity Marketing Technology under the brand of MiiPharos, announces the launch of its partnership with Athens Medical Group, the leading Healthcare services provider in Greece and the greater area of the Balkans.

Athens Medical Group is always seeking for new innovative solutions and technologies not only in core – medical areas but also in patients & clients servicing, when nursing or visiting our facilities. MiiPharos & iBeacon technology can absolutely offer an added value in Healthcare by providing accurate secured information in real time” says Christos G. Apostolopoulos, Vice Chairman of Athens Medical Group.

With the aim of providing leading primary and secondary Healthcare services and through continuous investments in Greece and internationally, Athens Medical Group currently owns and operates 8 ultramodern hospital units of 1,200 patient beds in Greece providing its medical and nursing services to more than 400,000 patients per year. The Group has a strong presence in Northern Greece with Interbalkan European Medical Center, in Romania with three Diagnostic Centers and in Libya and Russia. Providing integrated services through General, Maternity and Pediatric hospitals, the Group cooperates with a network of 2,800 highly respected physicians and employs about 3,000 full-time employees.

Kerverus IT Ltd. with its innovative product – MiiPharos, will use the  iBeacon devices (beacons) of APPLE , to implement at  Athens Medical Group, broadcasting proximity based, targeted content to users’ smartphones / tablets over all its eleven units in Greece and Romania. This content includes useful information for hospital visitors (patients and clients), special offers for diagnostic tests (e.g. ΜRI, CT, ECHO) and special announcements of World Health Organisation Health Days with special benefits for diagnostic tests. Visitors can download the MiiPharos App for free from App Store & Google Play.

We are very pleased that iBeacon can improve services and life’s quality via smart applications in healthcare – and that’s only the beginning. We are focusing on providing more applications that upgrade citizens’ everyday life and create an added value to companies, local authorities & organisations’ services. The partnership with Athens Medical Group marks a new era in enterprise applications with critical the human factor,” says Chris Kaliptsidis of Kerverus IT Ltd, and he adds, “  by partnering with Athens Medical Group, we aim to introduce  smartphones and iBeacon – Bluetooth in Healthcare and build with Medical Community an Intelligent Framework of Collaboration and Patients Servicing, that secures data and offer numerous advantages in both sides”.

MiiPharos is one of the leaders in world market, with numerous installations of it’s turnkey iBeacon Platform, including museums, retailers, sport events, brands and more. It worths to refer that by 2018, it’s estimated that over than 4.2 million iBeacon Devices will be installed in the world market and 15% of applications will occur outside of retail market, based on Opinion Lab research, May 2014. This tremendous growth will overtake even the credit card scanners growth, happened earlier this century.

MiiPharos & iBeacon is an emerging technology in smartphones that gains more ground in worldwide market, especially in advertising industry but with some interesting applications in specific industries such as Healthcare. The game of iBeacon is outside of advertising- it’s in enterprise world and interaction of companies with their clients,” explains Chris Kaliptsidis, C.E.O. of Kerverus IT Ltd.