Personalized Targeting is the new toy on Marketers’ fingertips, providing them numerous opportunities to identify their target group’s relevant attributes (profile, behavior) and customize their online experience with relevant content and call-to-actions.
But what about connecting the digital with physical world and manage to customize their experience even when they are walking into a physical shop? Triggering actions based on users’ location is broadly use in mobile marketing techniques but this gets an even bigger size with proximity based actions – indoor.
Combining personalization, targeting and proximity we have a very good story to talk about and how these three can trigger a new era in shopping experience and how retailers and brands can get valuable insights for their consumers’ behavior. This guide will help you see the opportunity of personalized targeting in your marketing tactics and how to develop these tactics to drive them to success.